Heat Holders - Accessories And Thermal Wear Brand
Heat Holders are a large UK based brand specialising in gloves, socks, hats, scarves and thermal wear. They were looking for an eCommerce business with experience in the fashion industry to work closely with who can suggest and implement large scale improvements to their existing online store.
Our Solution
Our work with Heat Holders started with us carrying out a full audit of their Shopify store to analyse the site's usability, functionality, speed, SEO and to highlight technical issues. From this we worked with the Heat Holders team to establish a roadmap and timeline for the extensive site improvements that we agreed upon. These included:
- Design and usability changes to the homepage and throughout
- A complete redesign of the site's header to improve navigation and the UI
- Mobile & tablet usability improvements across all areas of the site
- Adding functionality to make the site a multi-language Shopify store
- Multi-currency functionality
- Utilising both geo-location and international domains to show visitors the relevant language and currency
- Adding product review functionality
- Massive improvements to page speed across the site
- Changes throughout the site to uplift the brand's SEO performance
Our work with Heat Holders is continuous and we've already seen some fantastic results from the vast changes that have been made. During the festive and winter period we saw an uplift in revenue on the store of over 600% compared to the previous year. We've also seen a 31% increase in conversion rate over the same time period. In terms of site speed for the Shopify store we've seen massive improvements in this area, with the Google Lighthouse score rising from 16 at the start of our project to a score of 39.
Shopify Website Improvements • Store Redesign • Full Website Audit • Multi-Language Shopify Store • Multi-Currency Shopify Store • Shopify Site Speed
"Easy to work with and have made some really great improvements to our website for all devices. This has enhanced our presentation, functionality & usability which in turn has increased our conversion. I am very pleased so far with the results."
- Shane from Heat Holders