How we help Aussie Sock Shop

Sell More Online

The Challenge

Aussie Sock Shop is a large retailer of socks and accessories based in Melbourne, Australia. Before undertaking this project they had an existing Shopify store that had seen a steady income from which they were looking to grow. They were referred to Dream Big Digital as a team who could help to take their eCommerce offering to the next level, by redesigning their Shopify store and developing a solid eCommerce strategy.

The Solution

Bespoke Shopify Store

Through designing and building a Shopify store tailored to Aussie Sock Shop we were able to create a new brand identity that was full of personality and helped them to stand out from their competition; hopefully not just creating a website that is great to use but also adding an element of fun.


With a relatively large product catalogue, it was vital that we created a site that was easy to use and navigate. To help this we introduced some key elements including a rich onsite search experience, a mega menu and an advanced collection filtering solution. All with the aim of getting customers to relevant products as pain-free as possible.

We also ensured that throughout the journey the USPs of the brand were communicated prominently; reminding customers why they should choose to shop with Aussie Sock Shop

Average Order Value

An ongoing challenge for a sock and accessories brand is increasing average order value, with a relatively low product price the key to this is focussing on increasing the number of products per order. Various strategies were introduced to try to improve this metric, which included a range of product recommendations and basket-building techniques.

Another key way of targeting this metric was the introduction of ‘add to cart’ functionality directly from the collection page and product recommendations. This functionality encourages users to quickly add multiple items to their cart with ease.

Other Focuses

Information sections were added throughout the customer journey to highlight the various brands sold by Aussie Sock Shop and what makes each one special.

We added the functionality to add to cart directly from the collection page helps to increase the number of products per order.

Throughout the customer journey, Aussie Sock Shop’s USPs are highlighted to strengthen customer loyalty.

The Future

We love working closely with the Aussie Sock Shop team and are continuing to help them to grow the online side of their business. So far, the new site has worked very well and we’re now working on continual improvement of both the site and their online strategy.

More Case Studies

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