Lamber de Bie Flowers - Luxury Floral Business
Lamber de Bie Flowers is a luxury floral business based in Ireland. They had an existing online store, but wanted to create a new website and brand look that better represents their high-end floral arrangements, as well as a user experience that was enjoyable and easier to use.
Our Solution
We started by looking to strengthen and expand on the visual branding elements for Lamber de Bie Flowers. They wanted to keep their existing logo (with some adjustments) but otherwise, wanted a completely new look. For this, we created a full brand identity including a new colour scheme, photography styles, signature graphic styles and custom icons.
Using their new branding pack, we then designed a new online store that is completely bespoke, with clean layouts that let their stunning new photography be the focus.
Along with having a site that looks great and helps establish their brand, the key aim of the new store was of course to generate more bouquet sales. Their old site had confusing navigation and large amounts of unnecessary content that could easily distract users from completing an order. We simplified the structure, architecture and design of the site, to make it easy and enjoyable to navigate without distractions.
Lamber de Bie had already established a great reputation for excellent products and service in their local areas, but communicating these effectively was key to driving more sales nationwide. Floral bouquets are a very emotional purchase and also of course perishable, so establishing trust from potential customers was key to the whole project.
To achieve this, we focused on identifying and displaying their unique selling points throughout their site at the optimal touch points. We started by creating a site-wide banner that runs along the top of their site to highlight their main selling point, ‘Free Delivery in Ireland and NI’. On the homepage, we displayed their key service and selling points along with a TrustPilot reviews section farther down the page, to give customers confidence in the quality of their flowers and service.
The product page was another key area where we needed to communicate their USP messages to increase confidence. We created a suite of custom icons to help focus attention on these important messages along with a size guide, to ensure customers understood what each size actually looks like in real life.
Along with these changes we also added a number of new features to the site to improve the user experience throughout. These included:
- A complex delivery system, allowing customers to choose options for delivery, click & collect and stated day delivery.
- A basket builder/upsell feature, asking customers if they would like to add a vase or chocolates to their order.
- Blog functionality to share inspiration and content generated by the brand.
- A new wedding page, highlighting the wedding floral services that Lamber de Bie also offer.
