Enhance Their Email Flows
The Challenge
Our valued client Born Nouli wanted to completely refresh their email marketing, with a clear goal: to create a more polished and engaging email experience that reflects the brand while driving stronger customer engagement and results.
"I absolutely love working with Dan and Lorna at Dream Big Digital and genuinely wouldn't be without them! They've completely overhauled our Klaviyo email flows, bringing fresh ideas, expertise and a real understanding of our brand."
The Solution
We wanted to create a more premium, elevated email experience that reflects the quality of the Born Nouli brand. A key focus was making their email flows work harder, putting their product collections, standout qualities and customer reviews front and centre. We implemented changes on numerous flows, from welcome to abandoned cart and abandoned checkout journeys.
By combining luxury-led design with considered product storytelling, social media features and stronger sustainability messaging, we transformed the flows into a more engaging brand experience, helping customers discover the collections, understand what makes the products special and shop with confidence.
Other Focuses
Elevated product storytelling throughout the flows, highlighting key product collections and USPs.
Updated and further integrated messages from the Founder, adding a personal touch that gives depth to the brand.
Luxury-feel email design and content that showcases Born Nouli’s collections in a more polished, aesthetic way.
More considered product recommendations and cross-selling opportunities to encourage collection discovery and increase Average Order Value.
Customer reviews and social media features strategically integrated to build trust and reinforce quality.
Stronger sustainability storytelling throughout the flows, highlighting Born Nouli’s responsible approach and the values behind the brand
"They're incredibly knowledgeable, proactive and genuinely care about helping Born Nouli grow. It's so reassuring to have people you trust looking after such an important part of the business. I couldn't recommend them highly enough!"
The Results
The benefits of refreshing the email experience have created a more cohesive and premium customer journey, and the results speak for themselves. Comparing August with June, revenue generated through automated flows increased by 31%, despite the number of recipients decreasing by around 15%.
At the same time, every key engagement and conversion metric improved, with open rate increasing by 7.8%, click rate by 32.3% and placed order rate by 49.4%.
This growth is down to more engaging content, elevated design and a stronger focus on Born Nouli’s products, reviews and sustainability story. Rather than simply sending more emails, we focused on making the existing customer journeys work harder by refining the messaging, evolving the branding and design to feel more aligned with the brand and its customers, and adjusting timings to better suit how people shop.
The new emails give customers more reasons to engage, helping them discover the collections, understand the quality behind each product and connect with the values of the brand. The result was 31% more revenue generated from a smaller audience, alongside stronger engagement and conversion across every key metric.
Most importantly, the new flows now feel like a true extension of the Born Nouli brand, bringing the same premium look and feel to every stage of the customer journey. It’s a great example of how sometimes, it’s not about adding more emails — it’s about making every message, touchpoint and timing decision more relevant.
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0113 8730308
Dream Big Digital Limited
Calls Wharf, 2 The Calls, Leeds, LS2 7JU