Launch Their Online Store
The Challenge
Our longstanding client, Drew Brady & Co. Limited, sought to expand one of their niche brands, Country Pursuit Socks, by launching its first dedicated website. While they had already been selling Country Pursuit Socks through B2B channels, they saw an opportunity to establish a strong online presence and maximize the brand's growth potential and reach an even wider audience.
We’ve partnered with Dream Big Digital for over five years on our Heat Holders, Gentle Grip, and BlueGuard brands, and their proven success made them the natural choice to bring our vision to life.
We’re thrilled with the result and hope it encourages more people to enjoy & explore the outdoors with the right socks - at the heart of what Country Pursuit Socks is all about.
The Solution
Country Pursuit Socks first launched in the UK market in 1997, driven by a deep love for the Great British outdoors. Over the years, their range has grown to serve ramblers, hikers, anglers, gardeners, and anyone else who revels in nature’s beauty.
Web Design
Our goal was to create a clean, modern, and inspiring Shopify store that is easy to navigate and designed to complement their smaller product range, highlighting each sock's key features and the ideal activities for use.
Inspired by the brand's love of the outdoors, we were challenged with creating a visually compelling site, using inspirational lifestyle photography to bring the brand to life and encourage conversions.
Web Development
Country Pursuit is one of the smaller, niche brands in Drew Brady & Co. Limited's portfolio, so creating a top-of-the-line store with lots of bells and whistles wasn’t the right fit. Instead, we created a simpler more streamlined store, and focussed on designing an easy to use experience for customers. Using our years of experience in the sock and underwear market we then implemented key features that we felt would have the most commercial benefit.
Other Focuses
Ensured that the key activities for each style could be easily identified throughout the journey with unique icons.
Provided as much detail and important product information as possible at key touchpoints, so the user could make an informed decision.
The Future
Now that the site is up and running, the fun begins as we start to grow an online presence for Country Pursuit Socks through their organic Facebook and Instagram channels, working to seek out relevant influencers to partner with. This will be complemented by paid advertising efforts to increase reach, alongside our cross-brand marketing strategy. We've also implemented Klaviyo's email sign-ups and flows to drive initial conversions and to begin establishing a loyal customer base.
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Want to chat?
We’d love to speak with you about your eCommerce dreams, so why not send us an email, give us a call or if you’re local pop into our offices for a cup of coffee (or tea).
0113 8730308
Dream Big Digital Limited
Calls Wharf, 2 The Calls, Leeds, LS2 7JU