By working closely with the Drew Brady team, and the licensing team at RHS, we managed every stage of the online launch, from creative concept to full campaign rollout.

Marketing

For the marketing plan, we needed to bring the creative elements to life and create a successful campaign that reflects the beauty of the new range. Each brand has its own tone, look, and audience, so we aimed to build a cohesive identity that still reflected their individuality.

We implemented teaser and email campaigns, alongside social and advertising assets, in an aim to build suspense for the audience. Then for the launch, we aligned messaging, visuals, and tone, ultimately highlighting the beauty of the collection while giving each brand space to express its own character.

Web Design & Development

We delivered bespoke landing pages, homepage takeovers and full-site merchandising to showcase the range across the site. Each element was carefully designed to highlight the key products, guide user journeys, and create a seamless on-site experience that felt premium, whilst maximising engagement and conversion.